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Wish Product Feed | Build Guide
Required Attributes
These columns need to be included as a minimum in order for your feed to be accepted and your products to be listed on Wish.
Main Image URL
Type: URL
Description
URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG, PNG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any “image not found” images. We do not accept image URLs that begin with https://.
Examples:
Acceptable: http://www.yourwebsite.com/images/7324204/3
Acceptable: http://www.yourwebsite.com/images/dress.jpg
Unacceptable: https://www.your website.com/images/7324204/3
Unacceptable: http://www.yourwebsite.com/images/dresses.html
mandatory
Unique Id
Type: String
Description
Provide the unique SKU number you use internally to identify this item. Please keep this SKU number for any SKU number updates to this item in future feeds. Wish.com’s system uses this SKU number to identify, track, update, and report on this item.
Examples:
Acceptable: HSC0424PP
Acceptable: 112123343455432
Unacceptable: 2
Unacceptable: a
mandatory
Price
Type: Price
Description
The price of your product that will be displayed on Wish.com, without additional text. This is how much the customer will pay for the product.
Examples:
Acceptable: 100.99
Acceptable: 10.99
Unacceptable: 49.99 + S/H
mandatory
Shipping
Type: Price
Description
Estimated ground shipping per product. This is how much the customer will pay on shipping for each sale of the product. Should not contain any additional text. Note that this will be the Default Shipping Price. If a product listing has any new or unset country shipping prices, the product’s Default Shipping Price will automatically apply as the shipping price for those new or unset countries.
Examples:
Acceptable: 4.00
Acceptable: 4.99
Unacceptable: 4.99 + S/H
mandatory
Product Name
Type: String
Description
Use the following template to build your product names: Main brand + Sub-brand, family or product name + Up to 3 key attributes + Generic product type. Product Names must be clear and concise and should also be descriptive of the product being sold. This template will help consumers identifying your product.
Examples:
Acceptable: Men’s Dress Casual Shirt Navy
Acceptable: Women’s Solid Color Black Dress Pants
Unacceptable: Best Price!!! **CHEAP** Baby Stroller!!!
mandatory
Quantity
Type: Integer
Description
Number of this SKU that are in stock. Please use inventory buffering for Wish specified inventory. Maximum 500,000. Larger inventories will be automatically lowered.
Examples:
Acceptable: 1200
Acceptable: 0
Acceptable: 4
Unacceptable: In stock
Unacceptable: Out of Stock
mandatory
Optional Attributes
The following columns are not mandatory, but if you are able to include this information it is recommended that you do. The addition of this supplementary information could improve the quality of the listing, its visibility on the channel and therefore your results.
Localized Shipping Cost
Type: Price
Description
The estimated group shipping cost in your local currency. This is how much Wish will pay you for shipping the product. The local currency is based off your local currency code that can be found under Currency Settings.
Examples:
Acceptable: 4.00
Acceptable: 4.99
Unacceptable: 4.99 + S/H
optional
Local Currency Code
Type: String
Description
Your local currency code, the currency used for all your products. This must match your localized currency
Examples:
Acceptable: USD
Acceptable: CNY
Unacceptable: Chinese
optional
Localized Cost
Type: Price
Description
The local currency cost of your product. The amount Wish will pay the merchant after sale of the product converted to your currency. The local currency cost is based off the local currency code that can be found under Currency Settings.
Examples:
Acceptable: 10.99
Unacceptable: 10.99 + S/H
optional
Parent Unique Id
Type: String
Description
When defining a variation of a product we must know which product to attach the variation to. ‘Parent Unique Id’ is the ‘Unique Id’ of the product you wish to attach this variant to. The ‘Parent Unique Id’ must already exist on Wish or be included elsewhere in your upload. The ‘Parent Unique Id’ is also called the ‘Parent SKU’.
Examples:
Acceptable: HSC0424PP
Acceptable: 112123343455432
Unacceptable: 2
Unacceptable: a
optional
Extra Image URL 10
Type: URL
Description
URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
Examples:
Acceptable: http://www.yourwebsite.com/images/7324204/3
Acceptable: http://www.yourwebsite.com/images/dress.jpg
Acceptable: REMOVE_ALL
Unacceptable: https://www.your website.com/images/7324204/3
Unacceptable: http://www.yourwebsite.com/images/dresses.html
optional
GTIN
Type: String
Description
The Global Trade Item Number (GTIN). Use comma-separated string to represent barcodes for multiple variations. Barcode for each variation can be a Universal Product Codes (UPC) code or European Article Number (EAN).
Examples:
Acceptable: 716393133224,716393133225,716393133226
Acceptable: 716393133224
Unacceptable: asdf884445ds
Unacceptable: 716393133224 716393133225 716393133226
optional
Extra Image URL (Plus Extra Image URL 1-10)
Type: URL
Description
URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. You can specify one or more additional images separated by the character ‘|’.The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.
Examples:
Acceptable: http://www.yourwebsite.com/images/7324204/3
Acceptable: http://www.yourwebsite.com/images/dress.jpg
Acceptable: REMOVE_ALL
Unacceptable: https://www.your website.com/images/7324204/3
Unacceptable: http://www.yourwebsite.com/images/dresses.html
optional
Tags
Type: String
Description
Non-hierarchical keyword or term assigned to each product in your feed. This kind of metadata helps describe an item and allows it to be categorized and found again by browsing or searching on Wish.com. Tags should be comma separated, but do NOT use commas in individual tags. The more tags you add, and the more accurate your tags, the better the chances our users will find your products. There is a maximum of 10 tags allowed per product, if you add more than 10 we ignore the extra tags.
Examples:
Acceptable: Shirt, Men’s Fashion, Navy, Blue, Casual, Apparel
Acceptable: Women’s Fashion, Jewelry & Watches
Acceptable: Men’s Fashion, Suits, Mafia, Silk Tie, Ties
Unacceptable: Clearance Items
Unacceptable: Cheap Cheap Cheap
Unacceptable (Too many tags): Fashion, Suits, Ties, Silk Ties, Men’s Suits, Italian Made Suits, Italian, Men’s Fashion, Hand Crafted, Silk, High Quality
optional
Landing Page URL
Type: URL
Description
URL on your website containing the product detail and buy button for the applicable product. Please append analytics tracking codes at the end of your click-out URLs if applicable. We do not accept URLs that begin with https://.
Examples:
Acceptable: http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=wish
Unacceptable: https://www.wish.com/c/509e9ebeb23b1e5240d253
optional
Variation Image URL
Type: URL
Description
URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG, PNG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any “image not found” images. We do not accept image URLs that begin with https://.
Examples:
Acceptable: http://www.yourwebsite.com/images/7324204/3
Acceptable: http://www.yourwebsite.com/images/dress.jpg
Unacceptable: https://www.your website.com/images/7324204/3
Unacceptable: http://www.yourwebsite.com/images/dresses.html
optional
Is LTL
Type: Boolean
Description
Whether product is Less than Truckload.
Examples:
Acceptable: Yes
Acceptable: No
optional
Localized Price
Type: Price
Description
The local currency price of your product. The customer will pay this amount for the product after the prices have been converted to your currency. The local currency price is based off the local currency code that can be found under Currency Settings.
Examples
Acceptable: 100.99
Acceptable: 10.99
Unacceptable: 49.99 + S/H
optional
Shipping Time
Type: String
Description
The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Min shipping time cannot be less than 2 days.
Examples
Acceptable: 20-30
Acceptable: 15-26
Unacceptable: 1-2
Unacceptable: 0
Unacceptable: 7-7
optional
UPC
Type: String
Description
12-digit Universal Product Codes (UPC)-contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.
Examples:
Acceptable: 716393133224
Unacceptable: asdf884445ds
optional
Max Quantity
Type: Integer
Description
The maximum quantity of products per order. This lets users break down large orders for easy management and tracking. This should only be used in rare cases.
Examples:
Acceptable: 100
Acceptable: 10
Acceptable: 1
Unacceptable: 0
optional
Product Brand Name
Type: String
Description
Provide the product brand name of the product being sold.
The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple.
Visit Brand Directory to view a list of brands to select from or request a new brand to be added.
Examples:
Acceptable: Nike
optional
Requested Product Brand ID
Type: String
Description
Provide the product brand ID of the product being sold.
The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple.
Visit Brand Directory to view a list of brands to select from or request a new brand to be added.
Examples
Acceptable: 545d5e6a6fa88c38cdfe0735
optional
Localized Shipping
Type: Price
Description
The estimated group shipping price in your local currency. The local currency is based off your local currency code that can be found under Currency Settings.
Examples
Acceptable: 4.00
Acceptable: 4.99
Unacceptable: 4.99 + S/H
optional
Color
Type: String
Description
The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg ‘black and red’), simply separate the colors by “&” (eg “black & red”). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors.
Examples:
Acceptable: red
Acceptable: black & blue
Unacceptable: red, blue
Unacceptable: black & blue & green
optional
Clean Image URL
Type: URL
Description
URL of the clean image of your product. Must the same Wish URL as the Main Image URL or one of the existing Extra Image URLs or the url of a new added image. Products with clean image selected may receive increased impressions and sales. Learn More.
Examples:
Acceptable: http://www.yourwebsite.com/images/7324204/3
Acceptable: http://www.yourwebsite.com/images/dress.jpg
Unacceptable: https://www.your website.com/images/7324204/3
Unacceptable: http://www.yourwebsite.com/images/dresses.html
optional
MSRP
Type: Price
Description
Listings include a field for a comparison or reference price (“MSRP Field”). Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the Product Reference Price Policy. Learn More.
Examples:
Acceptable: $19.00
Acceptable: 19.99
Unacceptable: 19.99 + S/H
optional
Size
Type: String
Description
The size of the product, especially as it pertains to apparel, footwear, or jewelry. Each size variation must be its own row in the feed, have its own unique SKU, and its own inventory level. It must be either a number or in the list of currently accepted sizes.
Examples:
Acceptable: S
Acceptable: XXL
Acceptable: 6
Acceptable: 6.5
Unacceptable: small
Unacceptable: S, M
optional