Idealo will accept a feed served on a url location as provided by Feed Donkey.

You are free to choose the character delimiter. We would recommend that you choose to configure your feed settings as either a TAB delimited .txt file or a comma separated .csv.

We will list the required field headers, Idealo can receive these columns in varying order but when you first submit your product feed the column order vs values contained structure will be mapped to your account profile.

Therefore, any later changes to column order structure need to be done in consultation, or you may experience feed fetch problems.

Idealo Feed Column Descriptions

Article Number in Shop

Unique reference for product, should only appear once in the feed (e.g. B43677536A)

recommended

EAN / GTIN / Barcode

Several values can be entered but the character separator must be different from the main file delimiter (e.g. EAN1|EAN2|EAN3)

mandatory

HAN / MPN

Manufacturers product code (e.g. BDP9600/12)

mandatory

Manufacturer / Brand Name

For own brands enter the retailer name (e.g. Adidas)

mandatory

Product Name

For best visibility enter the manufacturer + model name/ code. No promotional text (e.g. Royal Canin Feline Breed Maine Coon 31 Adult 10 kg (4-Pack))

mandatory

Price

Values must include VAT (e.g. 15.99)

mandatory

Discount Price

If a value in this column, this will be the displayed sale price on Idealo & will override the Price column value. (e.g. 25.95)

optional

Was Price

Not the manufacturers RRP but the price before discount (e.g. 155.00)

optional

Delivery Time

Should match the values displayed in your shop

mandatory

Product Group in Shop

If possible provide this as a path/ product hierachy format (e.g. Mens Fashion > Trousers)

recommended

Product Description

Long text description. must not exceed 1000 characters. HTML formatting is accepted

recommended

Product Characteristics / Further Attributes

Please enter these as ‘name:value’ pairs. The separator between pairs can be selected but steer away from the main character delimiter of the file. (e.g. Colour:black/white| Gender:men | Material:100% synthetic | Size:12)

recommended

Product URL

The feature image URL – max image size 1MB (e.g. http://www.shopname.co.uk/itm/Reebok-Women-Bottoms-S/304870609)

mandatory

Image URL_1

First additional image URL (e.g. https://cdn10.shopname.co.uk/dynamic/images/d7f6299c59fe3714c0c.jpg?size=large)

recommended

Image URL_2

Second additional image URL (e.g. http://www.shopname.co.uk/images2/90141861_View2_XL.jpg)

optional

Image URL_3

Third additional image URL (e.g. http://www.shopname.co.uk/images2/90141861_View3_XL.jpg)

optional

Colour

It is preferred that these values are entered in the Product Characteristics column (e.g. Blue)

optional

Size

It is preferred that these values are entered in the Product Characteristics column (e.g. 32R)

optional

Cash in Advance

The cost of shipping and handling for this payment method (if the cost of delivery does not vary by the method of payment you may just submit one column). (e.g. 4.99)

mandatory

Shipping Cost Comment

This comment text must not exceed 150 characters in length (e.g. 3% Discount for cash in advance / free collection in Maidstone store possible)

optional

Unit Price

Required where the article has a unit price (e.g. 25.50 GBP/ Kg)

mandatory (where this is relevant to the article)

Voucher Code

For articles with a voucher option, the reduced price must be given in either the Price or Discount Price columns.

Energy Efficiency Rating

For articles that require an energy efficiency label

mandatory (where this is relevant to the article)

Quantity

If you are providing an item in a multi-pack/ bundle you must provide the quantity here.

mandatory (where this is relevant to the article)

Idealo Help Documentation

Idealo Technical Integration Guide (English)

Feed Specification (pdf document)